Social Media Marketing
Social media marketing is an addition to personal, small business, corporate, and non-profit organizations’ integrated marketing communications plans.
Social media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
FaceBook Pages & FaceBook Integration
FaceBook Pages & FaceBook Integration are by far the most requested services related to social media marketing that we receive. It is simple and fast to setup facebook sites and easy to integrate into your site as well.
We do not charge for integrating FaceBook or Twitter onto our client's sites!
About FaceBook Streams
FaceBook Personal Pages
Should you post about your business on your Facebook personal account? Sure ... ocassionally.
Keep in mind that the more friends that you have and your friends have, the faster whatever you post in Facebook goes away.
With just a dozen very active friends, many of your posts will be pushed off of the page before most of your other friends even see it.
So, be sure and get a facebook page and get it connected on your website, but let it work for you. We don't advise that you work too hard getting it to work for you!
Let it do what it can on it's own and keep adding great content to your website! That is what will make you win in the long-haul.
FaceBook Business Pages
FaceBook business pages are publicly viewable, even if someone doesn't have a facebook account or they are not logged in. This is the account that small business owners need to set up and pay more attention to. You should also link to it from your website.
Integrated Marketing Communications
Integrated marketing communications is a multifaceted, orchestrated marketing and advertising practice organizations follow to connect with their target markets.
Integrated marketing communications coordinates promotional elements: advertising, personal selling, public relations, publicity, direct marketing and sales promotion.
Increasingly, viral marketing campaigns are also grouped into integrated marketing communications.
In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms and public relations firms.
However, the growth of social media has impacted the way organizations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service.
Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of channels like Twitter, the barrier to entry in social media is greatly reduced.